Gumtree Cars appoints Grant Denyer as ambassador, as it seeks to become the # 1 motors marketplace
Former V8 supercar driver, and TV & radio personality, Grant Denyer, has been unveiled as ambassador and spokesperson for Gumtree Cars.
The one-year long spokesperson campaign announced on the 21st March 2019, is being supported with a multi-channel marketing approach, to drive more users to Gumtree and Gumtree Cars.
Gumtree already has one of the top shopping apps in Australia, and is a top 20 digital destination. However, the unveiling of Denyer is now set to drive forward the company’s vision to become the overall #1 motors marketplace.
The automotive category is the second most popular category on Gumtree and Gumtree Cars is already #1 for privately listed cars. The announcement comes after a spate of new hires for the Gumtree Cars brand, which officially launched in 2017.
Now, there are more than 150,000 new and used cars listings on the site, with 6,000 new cars listed each day. In addition, on average 150,000 Australians visit Gumtree Cars every day.
Amanda Behre, Head of Marketing at Gumtree Australia, said:
“It’s an exciting time for Gumtree Cars, as we continue to build awareness around the quantity and quality of cars available on our site. This partnership sees two Aussie household names join forces,” she said.
(Read Media Release…) (PDF)
360 Finance provides Gumtree Cars’ customers with the a quick reference finance repayment tool.
Since mid 2018, 360 Finance have been the exclusive provider of a ‘quick reference’ finance and repayment tool on all private and used vehicle listings on Gumtree Cars for $10,000 or above.
Each used or privately sold car listed on Gumtree Cars features a 360 Finance widget which calculates the expected weekly repayment amount for that particular car, based on our current lowest rate finance. While each customer has different needs and lending profiles that will determine their exact finance rate; this finance tool on Gumtree Cars’ listings provides a quick ‘at-a-glance’ tool to assess if the vehicle fits within reach of their budget. It is also a great tool to compare multiple vehicles and the effect each price has on the estimated weekly repayment amount.
360 Finance are proud of our association with Gumtree Cars and look forward to seeing the brand push to be the #1 motors marketplace with the support of Grant Denyer.
Visit Gumtree Cars to find your next used or privately sold car: www.gumtree.com.au/cars